I received a phone call from a marketing firm this past week. It was a typical call, trying to solicit business. The man said that he had “investigated” my practice and I needed to change my approach to speaking with my patients.
He told me patients were scared of chiropractors and spinal decompression therapy, and that if I hoped to be successful in the “New World of Health Care” I needed to stop focusing on those things and start looking at providing other types of services.
I mentioned that statistics repeatedly have shown that the services I provide are:
- much safer than typical medical care
- more effective in the long run than surgery
- less costly that other approaches.
He wouldn’t be deterred and insisted that letting people know what I did was keeping them out of my office.
After thanking him for his advice, I hung up and shook my head. For over 25 years I have been helping people get better without medications or surgery. I know that by telling people about the benefits of chiropractic care and spinal decompression I have helped hundreds of people avoid using dangerous drugs and undergoing risky surgeries.
Maybe some people are scared because I talk to them about chiropractic adjustments and spinal decompression therapy. And maybe I am not going to make it big in the “New World of Health Care” but I will keep doing what I do because I know it is the best way to safely keep people healthy — and that is what matters the most to me!